According to Harvard University, urbanites are increasingly succumbing to the phenomenon of ‘humblebragging’- boasting about their hectic lives as a way to prove that they are 'in demand'.
Phrases such as ‘I have no life’ and ‘I desperately need a holiday’ are now used to imply social standing, while ordering food shopping online is the perfect way to prove to neighbors that you are simply too busy and important to go to the supermarket.
To be sure, the word was probably in use at the time of his election. But not everyone knew about it. Otherwise, we would have started off with a better understanding of this pope.